PR Specialization & Brand Strategy
Grounded in strategic communication, I help brands and organizations shape their narrative, build authentic audience connections, and navigate media landscapes. From press outreach to long-term promotional campaigns, I deliver measurable visibility.
Related Projects
Overall Digital Presence Award from the 2026 KBA Awards
After me and my team's work to revamp Revolution 91.7's digital presence, we brough home the Overall Digital Presence Award for college radio. This award highlighted many aspects of our digital strategic work, such as our 213% raise in social media engagment during music festival promotion as well as the development of our mobile app.
Banner Tool & Machine Co. Official Website
Designed and built a modern, responsive website for a custom machine shop. The project focused on clarifying technical capabilities, showcasing precision equipment, and optimizing the request for quote process to drive qualified B2B leads.
WWHR Revolution 91.7 Official Website
I worked as our digital brand developer and website architect. This included spearheading the end-to-end design and deployment of the official Revolution website, resulting in a cohesive digital identity and over 250 page views in the first 3 weeks of its launch. I engineered the user-centric UI/UX interface, prioritizing mobile responsiveness and intuitive navigation to reduce bounce rates. I also implemented the SEO and GSEO best practices available to me via our hosting server, Squarespace, to improve organic search rankings for key terms.
I designed and worked as our company liaison during the development of the station’s mobile app. This included translating complex station requirements into user-centered digital experiences, collaborating closely with JacApps engineering teams to establish design systems and ensure UI consistency, as well as establishing proper permissions from the university, Apple, and Google Play.
WWHR Revolution 91.7 Mobile App
Currently open to full-time opportunities, freelance projects, and creative collaborations.




